Week Fifteen Prompt Response
There are a number of different, creative ways to market different fiction titles for adults. Some of my favorite ways to market books are with displays, flyers, and book clubs. Displays - This is one of my all-time favorite ways to market books in our collections. Currently, I am responsible for putting up displays in three different areas - all of which are supposed to be different. One is a movie display, but the other two areas are specifically for our book collections. This allows me a great deal of creativity to showcase parts of our collections that might not get as much attention as the Best Seller's lists or Hot New Titles lists. For example, one year, for Halloween we wanted to showcase some spooky nonfiction books, which admittedly don't get a lot of attention here and the collection rarely changes. However, me and one of my employees created a huge Ouija board complete with movable planchette and 5x7 printouts of books in our collection. Everyday, we would move t...
